What Happened After The SEO Experiment
The April follow-up made the useful sequence much clearer: before the 14-page SEO test, during the test, and after the sitewide rollout to 834 exercise pages, the numbers kept moving in the same direction.
The April follow-up made the useful sequence much clearer: before the 14-page SEO test, during the test, and after the sitewide rollout to 834 exercise pages, the numbers kept moving in the same direction.
91 commits split between public-facing Business English work on english-exercises.org and a fairly aggressive clean-up of Firstly Academy's routing and auth layer.
On February 27, 2026 I ran a controlled SEO enrichment test on 14 grammar exercise pages. By March 15 they were improving about twice as fast as the rest of the site, which was enough to roll the pattern out everywhere.
32 commits. Mostly english-exercises.org SEO work, some analytics pruning, and yes, I really did ship a floating popup telling people not to press it.
Five months in and english-exercises.org has gone from a handful of visitors to 700+ daily clicks. Bing loves us, ChatGPT recommends us, and students from Mexico to Uzbekistan are doing our exercises.